To top it off, Mystery Show by Jeff Levine brought it all together with a little bit of art deco flair."
"I tried dozens of different scripts until I came upon Carta Nueva, which feels graceful and grand - old and new all at once. It's wildly versatile, and the vintage slant it brings felt great when paired up with Carta Nueva, a beautiful calligraphic typeface by My-Lan Thuong," shared Schoepf. So I based everything else around whatever worked with it. "When I first saw Santa Ana Sans by Hoodzpah, I knew I wanted to use it for something. The key for the studio, however, was landing on the right type for the project. When entirely different font styles converge, it can create an overwhelming sense of imagination and noise, but Studio MPLS managed to tone it down and make the design digestible. The innovative mixture of gilded and embossed typography paired with the simple, two-toned label contrasts simplicity and maximalism. "And I'd be lying if I said we don't try and convince all our clients to use it all the time, that and blind embossing." With a purely typographic label, the gold foil brought the extra something the label needed," noted Brent Schoepf, senior designer at Studio MPLS. But more importantly than that, it looks really, really cool. It's a brand whose motto declares it a "friends and family house wine." Yet, the label, designed by Studio MPLS, is refined, featuring delicate gilded details on the intricately embossed label that features enough white space to allow the design to feel like a breath of fresh air. But what if there was a wine that looked both sophisticated and within reach for the everyday casual drinker? If it feels like there's no in-between on approachable and unattainable, you wouldn't be entirely wrong. Wine has a distinctive knack for falling into one of two classifications- top shelf and bottom shelf.
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